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Mobile application statistics: exactly how Grindr monetizes 6 million energetic owners (presentation)

Mobile application statistics: exactly how Grindr monetizes 6 million energetic owners (presentation)

Data-driven creative for sensitive verticals

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With huge confidentiality adjustments, inventive has grown to be especially vital with verticals like wellness and fund. Learn to generate facts the foundation of one’s marketing.

So what does it decide to use monetize over 2 million daily productive people in 196 places? Enroll with Grindr CTO Lukas Sliwka and VB specialist Jon Cifuentes in a free of cost presentation to obtain an inside scoop about how mobile phone app analytics assistance allow you to powerfully use critical user info.

Grindr, the greatest gay dating site in this field, offers five to six million month-to-month productive people and 2.4 million daily productive people. At any given time, there are certainly over a billion individuals energetic regarding the program, states Lukas Sliwka, the corporateas CTO.

Those users happen to be a rich and essential source of facts as Grindr is escalating its popularity with latest business and expand the reach around the globe. a?From a profitable business view,a? Sliwka claims, a?Itas critical for us to know what specifications operate a and just why a as well as how the software will be utilized in the crazy to make the proper item steps.a?

Itas exactly how Grindr are continuing to expand their business model by exposing value-add treatments, transforming it self into a wider gay life style platform. Continue reading

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